- 地标品牌建设
- 可持续发展战略
- 设计
- 体验
- 策略
RQAM
Let’s Celebrate Working Together
A digital-led branding solution connecting professionals to their workplace
Raffles Quay Asset Management (RQAM) manages the flagship assets of Marina Bay Financial Centre, One Raffles Quay and Marina Bay Link Mall. In addition to the opportunity to connect the community of working professionals, tenants, visitors and partners through a dynamic place brand, a role also emerged for digital technology in place branding the workplace of tomorrow.
Best strategic or creative development of a new brand – Gold
Best place or nation brand – Gold
Best visual identity from the property, construction and facilities management sector – Gold
“The team at Sedgwick Richardson are great to work with, they are extremely organised, detailed and connected immediately with our challenge of developing the unique By the Bay brand for our place making application to engage our office community. Our partnership with Sedgwick Richardson has successfully assisted to strengthen our brand and reputation.”
Wellbeing at work
With a focus on health, wellbeing and professional networking The team at Sedgwick Richardson are great to work with, they are extremely organised, detailed and connected immediately with our challenge of developing the unique By the Bay brand for our place making application to engage our office community. Our partnership with Sedgwick Richardson has successfully assisted to strengthen our brand and reputation. A brand launch and communication plan over three phases was created along with brand experience ideas and applications for healthy and active working professionals.
Thriving community
An iconic place marker becomes a lifestyle symbol for the Bay Community. By the Bay’s dynamic brand identity and language system was crafted to connect the community with a diverse range of activities, events services and facilities.
Championing sustainability
In line with the sustainability design of facilities and building operations, the community through Bay Green is able to participate in a range of sustainability initiatives such as minimising the prevalence of single use plastics, recycling, conservation of energy and water and waste management.
Tomorrow's workplace
A By The Bay digital platform was developed to connect the community to the workplace experience of the future via a tenant mobile app portal offering seamless hospitality and digital tools to enhance the tenant and customer experience.
