Creating a Sustainable Packaging Roadmap to Enhance Consumer Desire
SATS is Asia’s leading provider of food solutions and gateway services, supporting the aviation and hospitality industries. With the EU phasing out single-use plastics on flights into its member states, SATS saw the opportunity to rethink packaging for Blu, its in-house bottled water brand — a product with potential to extend into institutional and commercial markets.
Simply pure drinking water in a smart packaging solution
To meet regulatory demands while elevating the brand’s appeal, SATS needed a sustainable packaging roadmap that aligned with its broader ESG goals. The brief was twofold: ensure Blu could remain a staple in-flight offering and transform it into a distinctive, consumer-facing product that enhances the passenger experience.
Designing for Function, Safety, and Brand Appeal
SR partnered with SATS to shape a sustainable brand evolution that would meet both operational needs and future market aspirations. The Blu identity was revitalised with a new structural packaging design, shifting from the traditional round bottle to a rectangular format that enhances safety in-flight, improves storage efficiency, and strengthens on-shelf presence.
Elevating Purity Through Sustainable Innovation
The brand story focused on purity — water that is carefully handled to preserve its taste and quality — supported by a clean and sophisticated visual language. Packaging innovations continued with the development of a recyclable Tetra Pak concept using paperboard, and a future vision for lightweight aluminium bottles — infinitely recyclable, stylishly designed, and built to be retained, not discarded.
Blu is now positioned as a smart, sustainable solution for the aviation and institutional sectors. With a clear narrative, bold design, and practical packaging formats, Blu reflects SATS’ commitment to environmental responsibility while enhancing the in-flight experience for tomorrow’s travellers.
