• Sustainability
  • Design
  • Strategy

Operation Smile


Non Profit

Engage with impact

Operation Smile is a global organisation established since 1989 that delivers safe surgery where it is needed most, giving children hope through exceptional surgical care in treating cleft lip and cleft palate conditions. Inspired by the sustained societal impact of this non-profit organisation, we helped sharpen stakeholder communication content, strengthen activation campaigns and support fund-raising initiatives.

“Your ideas and suggestion, to be honest, are very inspiring. We thank you for putting your time and efforts in allowing our team to continue our journey of helping those who in needs, as well as making this world a better place for all of us.”

Mr. Viet Nguyen

Regional Vice President of Asia Pacific & Country Representative of Vietnam

  1. Funds raised for 30 new smiles thanks to the sale of 20,000 envelopes
  2. Page likes organically increased by 26%
  3. Social post engagement increasing over 100%
Measuring value

Our journey began by quantifying and communicating the shared value that Operation Smile delivers across eight stakeholder groups through data visualisation. An activation framework was developed to help educating and spreading the cause to the wider community. 

Social mileage

To help Operation Smile broaden its reach, a strategic social media approach was created to enhance engagement with the various stakeholder groups of OSVN.  As a result, the page likes organically increasing by 26% and post reach and engagement increasing over 100%.

Raising funds for 30 new smiles

Joining Operation Smile’s Lunar New Year fund raising activity, we designed a series of Lucky Packet Designs which helped raise funds for 30 new smiles.

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